Program
Here are the details the full program of this training course ...
> Engine Positioning, "the progress report "
* Duplicate content? matrices Links? Penalty? trading links? What's cooking? What 'Extreme Seo changed by now?
You'll find more than 10 years of experience condensed into position a short but precise and detailed analysis on the algorithms of the engines, particularly Google, to "take stock of the situation and prepare for the future.
will understand what is happening and what does' success in recent times who does Seo TRUST. the basic steps to maintain the top positions and what to do to stay "in step with the times." must-have content to "not lose positions.
> Google Penalty: Penalty prevent and defeat
* Crash Ranking? Fatigue, blood and sweat to climb the top positions? Panic Penalty? If you haven 'seen these things then ...
In this analysis, 360 ° portero 'the results of my last two years of testing and experimentation practices "on site" to help "decipher" and "identify" the main algorithms of Google Penalty. From
duplicate content, links to arrays of forced, from historical data to the outgoing links. How to recognize penalizzazoni more '"lowly" and a "get out" quickly, with minimal "collateral damage"?
few days penalty can cost a company thousands of euro. Are you willing to risk? In this part of the course you will find real examples and case histories to "defend" your ranking on Google and "expand" your skills. A must if you deal with Seo.
> Web Marketing Failure: Why 'my site does not sell?
* Why 'sales are struggling to take off?
The real reason of the failure 'of many websites to sell or collect the results does not depend on aspects of "rational" and marketing but on the contrary, irrational, emotional and primal that few people know and master. For example try asking yourself what it 'possible that a web page graphics so 'poor and thin as you're reading this, is able to bring results?
In this course we understand and what 's the "weakest link" and we will analyze some aspects of "subtle, very subtle, understated and ignored by most employers. And we will do from a real example embarrassing ...
* The secret of my failure: what 'was my most' great failure of web marketing for the last 10 years? What 'exactly happened? What did I do wrong and why '? In this real case histories will explain to you 'cause despite my marketing was almost "perfect", and the final result' was a disastrous flop.
We will see, word for word, which I launched the product, as I have advertised, that I got results and, above all, where I went wrong. Why, 'I got these errors from the more' great lesson of my professional career. A lesson that is worth more than 'all of my technical knowledge of Seo and Web Marketing combined.
connecting to my story of failure we will analyze the drivers of success of any business' e-commerce and online marketing. Now it 's hard to believe, but then you'll understand.
> Landing Page Split Test & Exploration
* Landing Page "on the edge" 's true that even a comma out place to overturn the results of your landing page? The psyche and the 'unconscious' interpret the words and images in very different ways than the human eye. In tests I have conducted since 1998 have seen disturbing things. Websites halve or double the results in a short time, making a few simple changes.
In this part of the course you take 'real cases of how, by changing a single word or image, you can twist (for better or for worse) the results of your website. If you want more 'results with minimum effort, this topic is for you.
* Split Test & ROI%: e 'and the results can increase sales by 180% by changing just one line text? Here I will show 'some real examples of split-tests and experiments carried out personally on the content and the headlines of my websites.
Over the past 5 years I have tested hundreds of "patterns" of different landing pages to increase the ROI of Web sites. And I have seen amazing results. In this part of the course will tell you 'in particular a "winning scheme by definition."
Schematics "standardized" the result of tests on dozens of sectors and niches completely different (from travel to music, marketing, etc..) Which, in most cases, offers the best returns. This "scheme"; Just 'copy and clone it into your web site to see the difference immediately. One way simple and easy to get more 'results.
> Web Marketing Future, we are ready for change?
* Web Marketing 3.0 - Are you ready? I am convinced that we are close to a radical change in the web. A change in "thin" and "unconscious" which shocked 'the way we communicate and relate to people and businesses on the web.
In this part of the course will tell you 'to my personal vision. A vision of what will be 'Web 3.0 and, consequently, the Web Marketing waiting for us, that has nothing to do with the official definition of "Web 3.0". Maybe I'm crazy, but if my predictions have even a grain of truth ', then ... You decide: come, listen and then talk about it together at the round table.
* Economic Crisis, the collapse of financial markets and Web Marketing: The worst is yet to come? What will happen 'if the crisis worsens in those who sell products online and those who make web marketing and SEO?
No one has the crystal ball to know, either. Pero ', in 10 years of experience in Web Marketing, I got an idea to turn this threat into an opportunity'. Sell \u200b\u200bonline and make web marketing and 'possible even in "times of crisis." Here we will see "how" and "what" should do it just in case the "parachute".
> Roundtable: Questions & Feedback
* Panel discussion and comparison with important "surprise guests" to discuss and develop the course content.
* Questions and feedback with the lecturer and the participants of the round table to address the main themes of the course.
* The teacher of the course will 'dr. Henry Madrigrano one of the greatest Italian experts in web marketing and positioning Italy. Participants are also some important guests 'surprise' that will bring additional case histories and animate the "Round Table" at the end of the day.
For more information and reservations, click here.
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