Dear entrepreneur,
today I want to tell an interesting story that, like all the best success stories almost always begins to play.
As the famous saying, "and 'the simplicity' that great ideas are contained." From chatting with some friends was born and Development 'a few years ago had an idea that, in the simplicity', the secret of his success. The
all parties 'by the desire of entrepreneurs to give back 4 "verve" to the economy of a small town' of the Emilian Apennines where they lived.
This town was full of artifacts and manufacturers of local products and known for the manufacture of leather, for the production of fine fabrics and local delicacies.
Their idea was so simple and elegant: to connect all the outlets of their companies with a mechanism for fidelity cart and incentives based on word of mouth. Whenever a customer, a loyalty card holder ', brought a new friend acquired automatically new points-off circuit for use in all outlets of "associated companies".
This "trivial" strategy of fidelity card, but was accompanied 'by a targeted advertising campaign based not on traditional TV and print advertising campaigns, but about sending personalized letters (direct mail) to the inhabitants of neighboring countries.
letters in which, besides presenting the initiative of the loyalty card ', they proposed the "special coupons" that would allow to touch and "taste" for free products of the various associated companies.
The strategy worked 'very well, and within a few months, the economy in trouble' in the small town Emiliana, suffered 'a strong increase in turnover and sales.
This simple idea was born from quiet chats made in the evening, including some friends and entrepreneurs, with a good glass of beer.
The real success of this initiative, however, was not 'related to the idea itself, as to the strategy applied. A strategy based entirely on effective and proven techniques of Direct Marketing.
In your opinion, what results could be achieved if the sales promotion will be based on conventional TV advertising, print and radio (usually the strategy adopted by 90% of respondents)?
Direct marketing and 'a promotional strategy that allows for much more' by investing a lot less. With direct marketing you can 'reach their target in a much more' effective and "targeted". For
say it with an example: the war of marketing and advertising 'does not win by firing mortars and grenades on the ground (see publications' on TV, radio and newspapers), but using the LASER POINTER (see "Direct Marketing").
That 's just a small example of what can be achieved with the direct marketing. If you want to hear other stories similar or deeper into these topics,
then I suggest you visit this page
Direct Marketing Direct Marketing :-) Good
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